How to leverage Facebook Groups – Without Building Your Own
Facebook has an incredible reach – reported at over 1 billion users per day. As an entrepreneur, there are so many ways to use Facebook to help bring exposure to your business. You can choose to run ads, create a page or build a group.
Facebook groups have considerable advantages over Facebook pages to promote your business. These groups were introduced to form communities and encourage communication amongst people with common interests. They serve as a place where you can share your expertise and garner a high level of engagement. While easy to start, Facebook groups do require a great deal of dedication and effort to build and sustain the community.
But what if you could leverage established Facebook groups without having to wait until your own group got traction? Here are a couple ways.
- Take advantage of Themed post threads
There are many benefits to joining Facebook groups and many opportunities to leverage these communities and share your expertise. While many groups have rules in place forbidding promotion of your business, group admins will occasionally hold daily or weekly themed post allowing you to connect and talk about your services. Some examples of themes we’ve seen in Facebook groups include Marketing Mondays – where you have a chance to market your business and tell members what you’re working on. Social Saturdays – where you can drop your social media links to connect with others and tell them about your products. Work with Me Wednesday – where members can post about services that they are looking for and potentially hire you. These are just a few, but many groups have their own variations. Take advantage of these theme threads and help promote your business by responding to them and helping other posters.
- Provide value
Know how to use a new software that may be a stumble for others? Create a quick little video showing how to use certain features and upload it to the group. The name of the game is participation and interaction. While there are rules to what you can post in Facebook groups, these communities still need valuable content to keep going. Provide that value and the admins and members will be grateful. Answer members’ questions and give your expert advice to other participants. Create relevant posts and start discussions that will help group members. Make suggestions and be authentic. Show members that you are there to help solve their problems, instead of just promoting your business. Giving value helps you build trust within the group, which is the foundation of all businesses. You will also be seen as an expert and become the go-to person when they need help. These connections will come in handy when they are looking for a service that you offer.
- Bring up current events that are relevant to the group and your brand
Is there a viral meme that’s relevant to the group? Make your own variation and share it with members to start a discussion or just make them laugh and show your personality. Come across an article that would be helpful to group members? Share your thoughts. Can the group learn something from a particular marketing strategy that a celebrity used to launch a product? Start a discussion. You can even share content in the group and tie it in with your brand without appearing spammy. Be sure to search the group first to ensure that you’re not reposting.
- Receive feedback
At some point, you may need feedback about a product, service, or a new business idea. Facebook groups are a great way to receive advice from other experts. You can ask questions regarding a particular need, and conduct polls and have group members vote to help you choose a business name, logo, website design, and so forth. You can also use polls to ask questions about products you are planning to release in the future. Asking for feedback and using polls is a great way to gauge how your target audience is going to perceive a product or service and help you decide how to launch it.
Facebook groups are a wealth of information, and you never know who you’re going to meet. These communities enable you to demonstrate your expertise and build relationships. If you do not have time to create and manage a group, you can still leverage them without having to build your own. Find groups that are relevant to your needs and introduce yourself after joining. Follow group rules and interact with members while providing as much value as you can and you’ll set yourself up for success.
At the end of the day, people do business with people they like. Come across as sociable and friendly and helpful, and you’ll be a great help to your business.